don't burn your bridges

A lot of people find opportunities in life through people they know.  Not having the nepotism card to play, I've been relying on personal and professional contacts to search for a job. I belong to the Advertising Women of New York group, AWNY for short. Joined about six years ago. This group has given back to me in so many ways that I can hardly keep my typing fingers from running ahead of my whirling and grateful thoughts. I’ll start with the most recent experience and digress from there.

I have always wanted to work for Google but I have never been able to get the timing right with a position and availability. Rewind to a few weeks ago, when we started researching companies we would like to work for – queue Google to the top of my list, and low and behold, they have a position. After having already worked over my resume from our resume posting, I still end up spending a whole day re-framing my experience for the position I was already well suited for.

Here’s where the network connection kicks in. I go online to the AWNY web site and search for all the members [mostly women] that work for Google. My search yields over two dozen connections with women who work at Google. I email them all. My message was simple. Hi. I don’t know you, but we are AWNY members and I’m hoping you will help out a fellow professional in this difficult employment time. Can you please circulate my resume? Note, this is not verbatim what I said, but almost ten members responded. Email message replies varied.

Got one sorry I can’t help unless I know all about you because Google has very rigid recommendation guidelines. Many women said sure thing and sent my resume along to the HR dept. The greatest number of responses gave me excellent coaching. Do this or that to your resume. Google needs to see a GPA – add it. [which I had never included before] A couple ladies even told me that my Yahoo email address wouldn’t fly and that I should be using a Gmail account. [not the biggest surprise coming from Google, but still a big ol' wow on the details]

I am sad to report that exactly one week later, an Ops person from Google People got back to me and said that they did not have a position that matched my qualifications.

[come on man, I spent a whole day directly re-positioning my resume to fit the listed position] Aside from sharing my disappointment, I wanted to share this story, because at the heart of it is a great handful of women that did all they could to help me get a job at a company I have always wanted to work at. This, dear friends, is just one of the advantages to making connections and seeing how the networks you surround yourself with can help support you!

One last shout out about AWNY. For the Givers of this world, consider becoming a Mentor. AWNY has 'em, and I got the US Marketing Manager from USA Today when I first moved into the city and was looking for guidance. For the Get-ers of this world, check out your groups to become a Mentoree and learn more about the industry and to start the hand shaking.

AWNY also has an AwEsOmE VIP Silent Auction. Until I turned thirty, this was only available to young professionals; I had a great time buying my way onto top VP's schedules. Think about it: having the opportunity to lunch with:

Carl Fremont, Executive VP/Global Director Media & Digital Marketing, Digitas
Ed O’Donnell, Senior VP Marketing, NBC
David Verklin, CEO, Carat North America
Caroline McCurdy, Director Business Development Marketing Communication, Wall Street Journal

A one-hour lunch with each one of these folks is a mind-bending experience. Wanna see what the AWNY group is about? On March 24th, they have a networking clinic, as well as a year round activities calendar. Give it some thought.

take the ball and run with it

It’s time. Time to put down the remote control. Time to put your iTunes music organization project on hold. Time to be in action. Think back to what we have been through, my 18 blog following buddies! After we met online we talked about a number of career obstacles and opportunities, like what difficult times we’re facing on the front lines of unemployment. We considered what life would look like if we had a career coach. We even dabbled in continuing education. But in the end, y’all, we’ve got to put down the snackie cake and get a move on. We can do it together. Hold hands as we cross the information super highway. Next stop – research and preparation.

Let’s be clear about what we want here. Make a list of what you want in exchange for a paycheck every week. Take a look at your past experiences and see what worked for you and what didn’t. We can’t launch into action looking for something if we are unclear about what we are searching for. For example, I would flounder in a job that didn’t challenge me. I need fast paced environments and to be surrounded by people that are thinkers, creators, and committed to open communication. That declaration itself automatically eliminates a ton of industries, jobs, and companies that would not be a good fit for me. Think about it for yourself. Know where you need to go.

For those of you sitting at a computer terminal in an Internet café, put another five bucks on your machine tab because it’s research time. Jump onto companies web sites. Check out their About Us, Media, or Press Room sections. Companies might seem like giant faceless entities, but behind those corporate glass doors are people just like you and me.

Clearly, company web sites will tell you simply wonderful things about the organization but don’t stop your search there. What is the rest of the world saying about the company you are thinking about working for? Check out news and information sites, recent articles and online profiles. For this, head to Hoover's or Vault. A little light reading could also come from picking up a (public) company's annual report. Super fast short cut: Google them.

A quick way to put your ear to the ground is to check out career groups and forums. Craigslist has sprung up everywhere. Start listening to your job market area today, click here for NYC.

If you are a percent person – I’ll leave you with this:
CareerBuilder.com's survey "2009 Job Forecast"

• 19 percent of workers' New Year's resolutions include finding a new job. The same amount plan to leave their current job by the end of the year.
  
• 47 percent of workers planning to find a new job this year cite better compensation and/or career advancement opportunities as their primary reasons. 
• 8 percent want to venture into a completely different career than their current ones. 
• 80 percent of workers claim they aren't actively looking for a new job, but they would be open to one if the right opportunity presents itself.
  
• 35 percent of workers did not receive a raise in 2008.
• 80 percent of workers did not ask for or receive promotions.
• 54 percent of workers say that their workloads have increased over the last six months.
• 20 percent of employers say they take two months or longer to fill their open positions. 
  
• 23 percent of employers will decrease their recruitment budgets this year.
  
• 19 percent will devote more recruitment dollars to online hiring, such as generalist sites, niche boards and local job boards.