Do you like me? Yes, it's my un-answerable question BUT in the new age of social media measuring, "like-ability" is all the online rage. Tell me what you think - is at the tip of our digital tongues. User reviews can tip the scale when it comes time to make a decision. In this day and age, you can Google 'best nyc hamburger' [editorial side note - I pick the Original 5 Napkin Burger, although I do like the S.S.] and make your choice based on the quality and quantity of ranked consumer stars. Example)
How does this relate to online job searching? Let me introduce you to Indeed.com where you can read and write reviews about employers. Consider adding to your job research what past employees say about working in an organization. Consider letting future job applicants know what your experience was with a particular company. For example, the company Reputation Institute looks like it has some work to do...
In this time of consumer generated media, I ask you friends, take to the internet and help a user out. Let us know where the great company culture exists or tell us about the never ending TPS reports.
Log on and unleash.