Monday, September 3, 2012

leave your footprint on the project

Every blog entry needs an injection of Self. Here's mine..  

Some of my Oh So Keen childhood memories include trying desperately to get people to like me. These attempts followed me like a loyal dog into adulthood. My later in life, Do You Like Me list of people is comprised of a new audience - hiring managers. This life changing group of people sit on the golden throne of employment. Getting their approval is task A#1.

Now lets talk law of numbers. I think we all agree that the more you put yourself out there, the more likely it is that you'll get picked. This can be a daunting Do You Like Me effort based on the sheer volume of contacts and repeat communications you need to generate to keep the funnel full. My suggestion this month? JibberJobber.

I can already hear you. What is this JibberJobber? Getting to that, friends.

JibberJobber is an online job search management system. It's a digital resource that helps you keep track of your applications, resumes, and professional connections. The hiring process can now be organized online and seem a little less overwhelming. Check it out, friends. As a reminder, I don't get a free toaster if 10 of you sign up. All I offer is suggestions, no advertising. Note that JibberJobber does have a free version but as usual, the more vamped up version always offers more bells and whistles.



Conclusion: check here if you want to be my friend/hire me.

Saturday, May 26, 2012

can't see the forest for the trees

What we have gathered together to consider in this online forum is how to get a job using the Internet. Today's tip/trick is utilizing the new(ish) online sensation - Pinterest. For those of you who dig picture collections and digital functionality, Pinterest is your huckleberry. This online gallery organizes people's image collections into different category boards. As you might have already guessed, you "pin" pictures you are "interested" in to different category boards in your collection. Are you interested in vintage fashion? Pin your pix and pour over others postings. Can't get enough concept cars? There's a board for you too. But lets not forget what WE are interested in, say it with me, folks: employment! You can create your Pinterest Employment Board at no cost and relatively quickly. By signing up and uploading shots of your portfolio, employers will be able to see you're tech savvy, in on the digital trends, and an accomplished working professional. Check out this video review of the digital employment resource. Note, it's part of a series, so drop in on minute 1.46 to get the quick 411. Good luck on pinning your way to a paycheck.


Monday, April 9, 2012

stop beating around the bush

brite conference: brands, innovation, technology - Columbia Business School, Center on Global Brand Leadership

In March, I participated at the BRITE conference. 

"BRITE is a global series of conferences that focus on emerging trends in branding, innovation, technology, society, and culture. BRITE events bring together big thinkers from business, technology, media, and marketing to discuss how today's big ideas are reshaping the ways that organizations build and sustain great brands. BRITE provides attendees with engaging presentations that will stimulate their thinking when they return to the office to work on strengthening their own brands. Our speakers come equiped with inspiring stories, creative content, and universal insights that show how innovative strategies and tactics can help build all kinds of brands, whether they are people, places, products, services or ideas." - BRITE website

Yes, the conference focused on branding but I was interested in something Cathy Benko shared with the group. Cathy, Vice Chairman and Managing Principal, Brand Deloitte LLP spoke to attendees about her experience and personal position on how careers evolve. For quite some time, I have believed in this silent but unavoidable story that a person gets a job, does well, and moves up. I've felt this undercurrent of shared belief that a person should only move up in their career - bigger, better, new, next (first image below). I was surprised to see an info graph Cathy shared, which revealed that most careers today are built going in multiple directions (second image). I would love to know - is that your experience? When I draw my path it looks like a roller coaster at an amusement park. What does yours look like?

Cathy Benko Vice Chairman and Managing Principal, Brand Deloitte LLP

For more on the BRITE conference, check out this video:

Ok, this has no relevance to the blog but I have seen many power point presentations in my life but none have been as colorful as Bob Garfield's…  I heart projection profanity. 

Bob Garfield Host of NPR’s On the Media; editor for Ad Age;  Author of The Chaos Scenario

Friday, March 2, 2012

that's just a drop in the bucket

Money and employment are connected. Is the connection so entangled that you forget who is paying whom? In this posting, we're gonna hear from Nick Corcodilos who shares about the traps and trends in for-hire employment services. Examples that I have come across in my own experience are sites like and Both of these sites require a membership or payment to get access to exclusive job listings. Have I gotten access to something special and different than the non-paying job search folks ~ meh? On the other hand, paying LinkedIn $55+ a month seems worth it 'cause I get direct access to hiring managers.

The big advice from our northern neighbor Nicky C.?
“Never, ever pay anyone a dime to find you a job.”
You decide...

Thanks CBC TV in Canada!

Wednesday, February 15, 2012

let's not put the cart before the horse

Teachers come in all shapes, sizes, and sounds.

Are you ready for a new teacher? I found you an electronic one. Yup, for your career progress pleasure, I present you with….Job Search Boot Camp! The crew over at Mediabistro has combined their many job search resources and dumped it all online. Register for this digital development series and you'll spend four weeks hobnobbing with the best and the brightest in the biz. Here's how the interactive online event and workshops support you:
  • Live video presentations and interactive Q&A sessions from coaches and experts. 
  • Feedback on your resume, cover letters, and other application materials.
  • Exploring new media tools as you clarify your career path. 
There are early bird prices which look like a pretty good value at $80. Regular registration is $125. It's likely these are offered every quarter. Check in today to see when the next session starts. So come on, what have you got to lose? Probably not your job. Go get 'em champ.

More info at: @mediabistro or #jobsearchbootcamp 

Monday, January 2, 2012

go with the flow

Batman had Robin          --          The Lone Ranger had Tonto          --          Maverick had Goose

What do we have? LinkedIn. Yes, Constant Online Reader, I said LinkedIn. It's our pal, our support, our access to takin' care-o-business. We are once again looking at LinkedIn.

[come on, this is an online job search blog. how do we not talk about linkedin a zillion times?]

Lets combine the conversation about video webcasts and this months topic of LinkedIn. I recently found out that LinkedIn does a free webinar about maximizing your LinkedIn profile for job search purposes. In advance, I will say that I feel this webinar is offered to promote one of LinkedIn's products - Job Seeker Premium. Shameless promotion aside, there is still value to be had in this 60 minute shake down. Here's a few of my take aways (and no, once more, I do not work for LinkedIn):
  • There's 120 million professionals using LinkedIn.
  • There are 1 million company profiles. 
  • For employer and search engine purposes - your profile must contain key words, key words, key words. Can't say it enough - KEY WORDS! Your profile needs to be content rich with the language of your industry and desired position. You will be indexed and ranked accordingly.
  • Check out the competition. Search for your doppelgangers at other companies and see how they are positioning themselves. Strive to be the key word/content king of the castle.
  • The presenter shared that the standard for community engagement on LinkedIn is to comment and connect at least one to three times weekly. 
There's more to mention but really that's what the free webinar is for - so have at it.

Thursday, December 1, 2011

moving forward

Can you hear the holiday music playing? It's my retail opinion that the Halloween costumes aren't even out of the store before you can hear Bing busting out those warm and fuzzy Christmas carols. Although this post is not sponsored by your local shopping mall, there is a gifting message for you. Give the gift of a job ~ or at least a job recommendaaion. Some of you  might be aware that HR departments give employee rewards for referrals that result in sustained employment. That can be upwards of a couple hundred or thousand bucks. Hellooooo holiday presents.


There is a new website that makes job gifting a breeze. It's called Top Prospect. Just found this sucker and it looks like a great way to look through your friends and match them up with open job positions which could result in YOU getting a little green (cash that is, not envy).

Point, click, and connect your way to good career karma. Yes, this does get your buddy a job but ask them to return the favor. Call it a holiday present. Now you don't have to regift the loud Christmas sweater crazy aunt Suzie gave you 'cause you are low on financial resources.

Today's post is brought to you by the letter 'E' for Employment.

Tuesday, November 8, 2011

rome wasn't built in a day

Have you ever read Moby Dick? I did for school. Was not a fan. Was a little slow for my little attention span. Wish I had the cliff notes. Today, however, I can share with you the cliff notes version of a recent job search event I went to. 

The Advertising Women of NY, or AWNY, is a local, professional association that has brought tremendous value to my life. The association has a career development arm that offered an event this month that focused on digital job searching. [would have been cool if they really took on the digital theme and streamed the event online] 

I saved my job search shekels and $35 later was registered for the two hour event. Half hour was spent networking and an hour listening to a panel talk about online job searching. Pammy Brooks from 24/7 Real Media (moderator), Rochelle Geller from Rochelle Geller Associates, MaryAlice Almendinger from Google, and Virginia Hanchar from Mediacom composed the expert panel. Here's what the ladies had to share about online job searching:

PB - 24/7 Real Media

  • LinkeIn is a game changer.

RG - Rochelle Geller Associates

  • LinkedIn is a great resource to use when romancing a company.
  • Just because LinkedIn is available and convenient is not a reason to present an informal or unprofessional side.
  • Right now hiring managers are looking for big picture thinkers and in the weeds workers.
  • When delivering the experience of you, consider your intuitive and empathic sense of self. 

VH - Mediacom
  • Aim for positively assertive when following up on a job interview. 
  • Researching a company gives a candidate competence and confidence. 
  • Take the time (or money) to have a complete online profile created to represent you. 
  • Don't underestimate your relationships with people. It's like managing an PR campaign for yourself.

MA - Google

  • When Google gets a resume, a real person reviews it. 
  • Aim to make all your communications powerful and valuable. 
  • Don't apply for multiple positions at one company at one time. 
  • We use key words to create boolean searches for qualified candidates. 
  • Google looks for four things in a candidate: experience, cognitive ability, leadership in your professional or personal life, and "Googliness".
  • A candidate will be considered questionable if we see inconsistencies across resumes and online profiles. 

Thursday, October 13, 2011

fail to plan and plan to fail

We all wanna make a buck. How do you do that quickly and with integrity? 

No, honestly, I am asking YOU. How do you do did? 
[email me if you have the answer - I promise a profit split]

Professional coaches have decided to accomplish this is by offering free seminars. Coaches are doing this to attract potential clients and gain back end percentages or fees. What does this mean to you, my digital career connecting crew? YOU can get FREE guidance and inspiration. Here's the deal...

Consultants and coaches offer no cost seminars over the phone or online video about a variety topics that might interest you. Here's a couple career-cash examples:
  • Dan Jessup, Groupon’s Head of People Strategy, discusses precisely how candidates can attract attention in fast-growth markets and land their ideal job.
  • Jean Allen, partner at top search firm Heidrick & Struggles, is a veteran financial services recruiter and she discusses how she has seen candidates succeed in the job search so you can land the position you want at the company you want
  • Dr. Ivan Misner, Founder and Chairman of BNI, the world’s largest networking organization, shares cutting-edge networking strategies to broaden and strengthen your networks.
  • Sage Lavine, Unlock your Purpose & Make Money Living It!
  • Rha Goddess, Live Your Dream Now! How to Stay True, Get Paid, Do Good
  • Pam Slim and Desiree Adaway, Partnerships: How to join forces with other business owners, non-profits and sponsors-for impact, for influence, for profit, and to change the world.
These are just a few examples of video and tele-summits offered recently. The key to this free, value loaded info session is to participate live. If you miss the session then you more then likely have 24-48 hours to catch the recording. After that time, it'll cost you, usually around $50 for the series. Considering you can participate from anywhere there is a phone or computer and it only takes an hour and an email address ~ why not give it a try? 

Let us know if you find a series you really like.

Tuesday, September 20, 2011

expect what you inspect

I heart this online job search idea.

Let me introduce you to Bianca Cadloni. Bianca likes Chipotle, employment, and social media. Her online recipe for job success is to build the Bianca brand around her skills and interests. In this case, we're talkin' 140 bytes of burrito. Yup, this Mexican lovin' maven is tweeting her way into a job.

“When I saw the job listing for social media and public relations coordinator, my heart skipped a beat. It was as if my love of PR, social media and Chipotle came together to give birth to the job description I had been dreaming of since I took my first bite of a sustainable chicken taco. ” - Bianca Cadloni
Bianca has developed a personal website that reflects Chipotle's look and feel. This whole idea is a great way to approach a job search. What brands do you love? Is there a place who's flair or flavor you would consider becoming a champion for? If you could campaign and win entry, what brand would you embrace?
The business world would be a more *spicy* place if we could all go to work for our BFF brand.

Wednesday, August 17, 2011

don't put your eggs all in one basket

:-) = happy

:O) = clown = new resume

We can all thank Eugene Woo for translating us from boring text versions of ourselves into fascinating infographics of ourselves. Yes friends, soon (it's in beta) there will be a web app that generates an infographic of your resume based on your LinkedIn profile. is the key to a new colorful career.

Check out what whips Woo's wesume to wook wike ;-P

Wouldn't use this as the primary source of career collateral but it's a fun supplement especially if your chosen field uses visual flair. It's free and within a couple clicks you could see your working history in a whole new way!

Saturday, July 30, 2011

it's crunch time

Think Amazon's 1-Click ordering. Think social media buttons at the bottom of any internet article. Now think online job submission. This digital combo is LinkedIn's recent attempt at streamlining the web employment process.

“Our goal with Apply With LinkedIn is to help every professional put their best foot forward, anywhere across the web when they take that leap to apply for a new position,” - Jonathan Seitel, LinkedIn Technical Product Manager

Reviews are mixed about the Pros and Cons.

*Helps potential employees hit application volume numbers faster.
*3 clicks to application and 0 cover letter.
*Uniform and searchable submission data for employers.

*Mass employee impulse applications.
*Employees in the relationship building process are being undermined. Eroding LinkedIn's job board point-of-difference that it creates personal and direct connections from employee to employer.
*Increased time and money waste for employers having to sift through an even larger applicant pool. Good candidates getting the boot because there are too many considerations.

Technology help or hinderance? You decide.

Sunday, June 26, 2011

the whole nine yards

Do you like me? Yes, it's my un-answerable question BUT in the new age of social media measuring, "like-ability" is all the online rage. Tell me what you think - is at the tip of our digital tongues. User reviews can tip the scale when it comes time to make a decision. In this day and age, you can Google 'best nyc hamburger' [editorial side note - I pick the Original 5 Napkin Burger, although I do like the S.S.] and make your choice based on the quality and quantity of ranked consumer stars. Example)

How does this relate to online job searching? Let me introduce you to where you can read and write reviews about employers. Consider adding to your job research what past employees say about working in an organization. Consider letting future job applicants know what your experience was with a particular company. For example, the company Reputation Institute looks like it has some work to do...

In this time of consumer generated media, I ask you friends, take to the internet and help a user out. Let us know where the great company culture exists or tell us about the never ending TPS reports.

Log on and unleash.

Thursday, May 12, 2011

everthing from soup to nuts

Act One - Scene One

Thank you for coming in today. We'll let you know about our next steps.

Great, thank you. Looking forward to hearing from you.

Act One - Scene Two

[You are done with your interview. You really want the job. You are sitting there in your new suite and wondering what's next.]


Say it with me folks, THANK YOU NOTE.

Yes, you are psyched up that you had a great connection with your potential next boss. You are cool with the commute. You've even crossed out your bosses name on the business card he/she gave you and written in your own. This could be it. Your next job.

Only you don't get it. Why? Because you were one of the 22 percent of people who didn't write a follow-up thank you note. CareerBuilder released a survey that shared, "more than one-in-five (22 percent) hiring managers say they are less likely to hire a candidate if they don’t send a thank-you note after an interview".

Good news my electronic community, 89 percent of hiring managers say sending this follow-up acknowledgement through email is cool. Heck, 50 percent prefer it! I know you are disappointed about having just bought a bunch of forever stamps. Write your mom instead. 'Cause an email is a quicker, cost effective way of becoming a real contender for employment.

Consider the following best practices before you press Send:
  • send it immediately after the interview
  • thank the employer for the interview
  • restate your interest in the position
  • give one or two keys reasons why you feel you are the best candidate for the job


Wednesday, April 6, 2011

as clear as mud

Remember grade school? Remember getting back your test results in math, history, or science class? Remember wishing with every fiber of your little kid heart that you did well and got a gold star? 95 questions right - 5 questions wrong. Sure you did a good job but 5 questions were wrong. I believe this is the beginning of focusing on The Wrong instead of The Right. We spend more time looking at our weakness then our strengths.

To be clear, I love looking at the wrong and fixing it. It's part of my Restorative strengths. My Restorative strength has been identified through Gallup StrengthFinder assessment. This online resource tool is "based on a 40-year study of human strengths, Gallup created a language of the 34 most common talents and developed the Clifton StrengthsFinder assessment to help people discover and describe these talents. The goal was to start a global conversation about what's right with people."

In the book, authors share that people should basically give up what they don't do well and focus on their strengths. The assessment takes 20 minutes. In the end you get a report on your strengths. My top five are: Restorative, Futuristic, Command, Intellection, and Input. What are yours?

Once you know your strengths, revisit your resume and online candidate profiles. This is a whole new context to reframe what you do well. More then likely, your happiest or most productive times at work involve you using your strengths. Your next move is to build success stories around your strengths and share.

Holler your online communities (LinkedIn, Facebook, Twitter, etc.) about your next success story, emphasizing your strengths in the workplace and the positive impact of your results. Give prospective employers something to chew on. Demonstrate your value. Celebrate your accomplishments.

Thursday, March 31, 2011

comparing apples to oranges

Did you go to college? I did, Ohio (think Bobcat not Buckeye) and Columbia University. Let's go back to those good old college days. Regardless if you went for the education or experience - your affiliation can still pay off. Most schools have a career department you can access online.

Pictured above is the online presence for Columbia's Career Education department. This web resource is an untapped gold mine for Employers, Students, Alumni, Faculty & Admin, and Parents. We're looking at Columbia's site but check out your own institution of higher learning. In fact, check out any universities online career resource section. Not all college websites are password protected. Anyone is free to jump online and avail themselves of the resources and recommendations.

The website College Prowler issues a report card to universities based on their career centers. Pick one of these A+ collage career centers for more EDU JOB support. Within these electronic education employment areas are tools like: online assessment tests, exclusive job boards, community directories, and webinars to name a few.

What's your online alma mater look like?

Saturday, February 26, 2011

finally in your element

Getting a job can be such hard work. Isn't there an easier way?

Indeed there is, Constant Online Reader! Winning it.

In this day and age, winning a person, place, or thing is not out of the question. Heck someone can win a chance to meet David Beckham. Someone can win a trip to Mexico. Someone can even win an iPod.

{Wouldn't it be great to win all three?! I can just picture me now ~ ~ sitting on a beach in Mexico, listening to my iPod while my companion, David Beckham, turns his head and smiles at me. Sigh, I don't even need a frozen concoction to help me hang on ~ ~}

Outside of fantasy land, real people like Chris Michalak and Colleen Lewis, are big winners. Job winners that is. Really and truly, Chris and Colleen found out about a career contest, submitted, and won. Chris was offered a softwear engineering position at Interactive Brokers. Colleen was awarded a field scout gig at Glacier National Park for BACKPACKER magazine. There are lots of candidate contestants out there like Chris and Collen. Are you one of them?

No joke, popular prankster Ashton Kutcher is looking for second chair to his position as President of Pop Culture. If you are a social networking, salty dog or BBQ Betty, YOU might be the perfect person for the Popchips position.

After all people, all I can say about this is - it's a harsh job market. We gotta do whatever we can. We gotta work hard for the money, so hard for the money.

Wednesday, January 5, 2011

take it with a grain of salt

Among us brothers and sisters are people who HAVE jobs but are looking for something else. Perhaps daunted with the yo-yo unemployment numbers - they stay in bad working relationships. Feel for these employed but burdened brethren because Big Brother is on their back.

JT and Dale, at King Features, recently received a question from a job seeker that demonstrates why we should not covet thy neighbors job:
I am currently in a position I hate, working for an employer I dislike. I want to look for a new job while I have a job, but I have a challenge: My company uses some sort of service that notifies them as soon as someone posts a resume on a big job site using the company name. So how do I go about looking for a job when my current job will be in immediate jeopardy?
Yikes, right?! The crew at Talk Jobs subscribes to a Fishbowl Assumption theory that everyone finds out everything. Their advise? Go into stealth mode when looking and be prepared with a well-rehearsed "surprisey-face" or cover story for plausible deniability purposes.

Good recommendations just the same. Have a read...

Sunday, December 26, 2010

the lion's share of the work


That is binary code for - A New Job is Just Around the Corner. Ok, my binary code writing is a little rusty but it STILL represents some kind of data.

Making sense of Internet data, namely your online resume, is a huge undertaking for HR folks. To aid them in their search for the best-fitting candidate, many are employing technology that uses a semantic program to evaluate the enormous volume of resume data. To explain…

Scenario: pretend for a moment that you have a job. You’re an HR person and you need to match up an open job position you have with hundreds or thousands of candidates. Feeling a little ~ needle in a haystack?

Solution A: you spend weeks and weeks wading though resumes looking for top contenders.

Solution B: you spend a couple hours looking through resumes that have been selected for you by a resume semantics program.

Survey says – Solution B.


You remember those 2D cartoons - fun, colorful, and entertaining but a flat visual compared to 3D. Think of the currently popular 3D CG animated films that literally jump off the screen and blow your mind. The 3D/CG example is the semantic programs for HR folks. It’s not JUST pinging keywords (2D). Semantic programs are making contextual relevance of your resume position descriptions (3D). This will yield HR personal better candidate results for open positions. Do yourself a favor folks and create context in your resume, the 3D version of you on paper, so that the hiring programs and people can find you.

Tuesday, November 30, 2010

let's agree to disagree

Facebook. Reason #862 why you didn't apply to that job yesterday. Getting on the massive time suck site can really veer a job seeker off course. Never fear my employment challenged friends, a sweet justification is near!'s FB page hosts many 'getting hired' handy tools.

Last month the company asked jobseekers to submit questions about jobs and the economy they’d like to have answered by the White House. Although there is a ton of responses already, it's been said that the most interesting questions (most "likes") will actually be answered by the WH. Bring it Barack.

Need a couple more justifications to spend time on FB that don't include stalking your ex?
  • Connect with the almost 11,500 people who dig Monster
  • Get informed and entertained by the nearly 60 videos
  • Find job events near you
  • Trash talk my old employer on the Wall (on second thought, skip that)
Maybe someday YOU could be on their Success Story tab.

Tuesday, October 26, 2010

water under the bridge

WARNING: it might be too late for you!

Yes, it's true, LinkedIn has a new online career tool but it's only good for college students. Although this new career connector isn't for seasoned professionals, it still acts as a good exercise to understand where you are and to start navigating to where you want to be.

Currently, Career Explorer takes the person's educational degree and indicated industry and displays traditional entry-level jobs. Depending how large your LinkedIn universe is, Career Explorer will then show you people who have the job titles that match your academic and professional experience. Next step? You know it, you electronic social butterfly.

How does LinkedIn refine their new online functionality? Let college student bang around on it and see what's popular and what needs more work. Select colleges have been given access to test out the new tool. When it's ready, the whole LinkedIn community will get access and a new career path is just a hop, skip, and jump away.

Wednesday, September 1, 2010

Thursday, July 15, 2010

don't throw anyone under the bus is all I am going to say.

I know faithful readers, this is a blog about GETTING a job.
Well, sometimes we just need to blow off a little steam. Enjoy.

Tuesday, June 22, 2010

look at this from the 30,000 foot level

With all this blog talk we haven't really gone near the idea of making your own blog creation. Yes, yes, online friends I feel your hands trembling on the keyboard. Create my own blog? Yes. For those of you who have made the online journaling commitment - good on you! For the late adopters... come on, the internet pool is nice and warm and ready for you.

Do you have an opinion about something? Are you passionate about an area in your life? Do you need a forum to complain about your less then stellar love life? Then share it. NO WAIT - don't share about that last one ~ unless you are ready to be Carrie Bradshaw 2.0. Let's keep it to our online career topic. The whole idea here is to show potential employers that you can write, have a unique point-of-view, and embrace digital technology.

Follow these steps and prove to yourself and the online universe that you CAN do it!
  • Choose what you want to write about
  • Pick an online resource - Blogger & WordPress are both FREE and work great
  • Determine some sort of publishing schedule - how often are you going to write
  • Populate your posting with images, video, and anything that makes for a rich experience
  • Start building your followers by asking friends and family to support your blog
The previous steps are incredibly simplified but it really is easy to set up and get going. There are also hundreds of sites, forums, and blogs that can coach you in blogging 101.

Still timid to try? Then YOU start following blogs that are already out there. After awhile you might even be so bold to comment on posting topics that interest you. This is a great way to start a conversation with pros in your chosen industry.

On your mark, GeT sEt, START BLOGGING!

Thursday, May 6, 2010

knock the ball outta the park

Folks, Twitter is still here. Despite the confusion about its utility, there are ways to bring Twitter into your life without having to dress in a big bird suite.

For our purposes, we'll stick to how Twitter can be your 411 for job searching. First at bat, your Twitter bio. IF people like recruiters and hiring managers check you out, let them and your following audience know you are on a job search. Don't forget to point to other elements of your online presence and capabilities. Include links to your personal .com, blog, LinkedIn profile, or portfolio like the one we talked about earlier on Visual CV.

Submitting for a job online can seem like there is no real HR person on the other side the Submit button. Twitter can give you access to the faceless folks who are looking for good talent everyday. Find HR recruiters at companies you are interested in working for and follow them. They are sure to tweet job avails as they come up and you'll be the first to know.

Next at bat, identify a company you would like to work for then look within "your" department. Find your potential boss and follow him or her. You'll get a good idea if this is the kind of person you would like to work for. This also provides you with talking points if you can score an interview with the person.

Another area within Twitter to consider are hashtags like #JobAdvice. Find out what is going on in your industry and contribute back with interesting insights. Don't forget the law of Giving and Receiving. If you need a job - help others find one. If you come upon a Tweet for a sweet gig but it doesn't jive with what you are up to - pass it on to someone who could benefit from the posting.

Last at bat, take it easy on what you inform the world about. Yes, I would like to hear about an interesting job you found NOT what your cat just dropped off in the litter box.

It's your turn on deck friend.

Wednesday, April 21, 2010

let's pick the low hanging fruit

It's QR time. What's that you say? You don't have your QR code on you? Oh right, you just left it in your other bag. OR maybe you don't HAVE a QR code. Sans or con code, its arrived on the shores of America and YOU could use one. What am I talking about? I am talking about a two-dimensional bar code that was created in Japan. The "Quick Response" code captures information in a cryptic looking image so that it can be shared, mobile, and referenced quickly and easily. What we are talking about here is the image on the left. How it works is by taking your URL, maybe your LinkedIn profile or your online portfolio www, and using a free QR site to generate this image for you. That's all you need.

How are these codes used? Business cards. Hear me out. Yes you are looking for a job but you can still have business cards. There are a couple of companies out there that offer these business cards for free. [Note, they drop their brand name in small point on the back of the cards.] The QR idea being, add your customized QR code to your business card and the next time you are at a networking function, forget your portfolio, it's on your card! Some smart phones, like the Google Android, use the camera to scan and reference the image. Alternatively, people like recruiters also have personal scanners that allow them to quickly reference these codes that can point to vast amounts of data.

The only Q I have for U is - will you try it? Let me know!

Thursday, February 25, 2010

we've got to get our basic blocking and tackling down

How is the job search going folks? If you are like many people, it's going ~ eha. I am here to tell you to stop consulting your magic eight ball and try a more reliable source. has a job trend tool that will help. I typed "blogger" into the tool. As you can see below, I would have gotten no love the summer of '05. Fast forward several years and you can see that my options for getting paid to blog are much greater. Sigh, if I only used the Monetize tab in my Blogger template. Never! How do your job interests trend?
The tool might not be able to look into the future but the data it reviews and predicts upon could be more helpful then looking into a black water filled plastic ball. Trust me, All Signs Point To Yes.

Monday, January 25, 2010

eat the elephant one bite at a time

Greetings Friends,

Just finished my thesis. Sorry its been awhile. Let's see what is happening out there in the world of online job employment...

Looks like Marian Schembari made headlines with her personal online ad campaign. The focus of the campaign? Herself.

For 150 bucks the college grad bought ads on Facebook that were targeted to the industry she wanted a job in. Although publishers (the target audience) took note, ultimately Marian landed a gig in PR. With that kind of online promotion initiative, I'm not surprised.

How would your FB ad read?

Digital MarCom Strategist for hire!
I'm Nikki. I recently got my masters from Columbia. My dream is to work in the health and well being industry. Can you help?

Tuesday, August 11, 2009

let's not beat a dead horse

Online Job Tool #862

PEOPLE, PeOpLe, people. Do I have the answer for you! Remember that "potential" boss you had an interview with that never got back to you? Payback, err - make that feedback, time is here.

The folks at have created the perfect communication to tell that almost super boss of yours to shape up. They have written an email that says it all...


A job candidate you recently interviewed asked to have this letter sent on his/her behalf and is utilizing this anonymous message service because he/she knows that writing personally would burn bridges.

The candidate never received a response from you about the outcome of his/her candidacy.

As you probably know, most job candidates put significant time and effort into preparing for a job interview: Many spend hours reading up on your company and industry and thinking about how they could best offer something of value to you. They may take a day off work and spend time and money traveling to you. And then they wait ... and wait and wait, anxiously hoping for an answer, any answer.

A quick email or form letter letting the candidate know he or she is no longer under consideration -- that's all it takes. Candidates deserve that. And so does your organization, which looks unprofessional when you leave candidates hanging.

On behalf of your past and future candidates, won't you please reconsider your practices?

A Fellow
Hiring Manager

The best part is that they will SEND IT FOR YOU! No damaged relationships. See what all the fuss is about -

Wednesday, August 5, 2009

herding cats

They're out there people - virtual job fairs.
Amazon just had one this summer.

Yes there is the good with the bad. Because I am sure you can imagine the bad - I'll keep to the good. Check out this positive experience...

Do you know of any up coming events? Do tell!

Monday, June 29, 2009


"Two remarkable figures: 96% of students

and graduates who plan their

next career move go online to look for

information about employers and career

opportunities. And out of these,

89% use the career websites of companies.

That makes company career

websites the number 1 place to go for

job seekers, even more important

than job and career portals or business

and social networks. " -

Top Employer Web Benchmark 2009

The Corporate Career Website Study

What are you waiting for? Get crackin'!

Thursday, June 18, 2009

Wednesday, May 13, 2009

lead, follow or get out of the way

We are a dedicated bunch. We love the internet. We shop, we plan, we communicate our online hours away. If you thought you could get away from social networking, think again. SNS are making a play to stay. Today, with recent insights from the recruiting industry, we have new reasons to love these connector sites. 

Shannon hails from a large staffing company here in NYC. In addition to being an American Idol fan, she is also a fan of sites like LinkedIn. I asked Shannon to share her thoughts and feeling about how to use the SNSite LinkedIn as a tool in our online search for work. Her suggestions are as follows:

1. It's imperative that you have a profile. If someone is aware of your skills and abilities but has no way of getting ahold of you - where do you think they are going to look? If you don't have a profile and they can't find you... NEXT!

2. Consider yourself as a brand. Use LinkedIn to market yourself similarly to how you would use a site to market a product or service. Be your own CEO.
3. Don't just create a profile and peace out - get in and stay active. Reach out and make connections with all your old co-workers. Tell them about recent project work that you have completed. For those connections that you value, make a recommendation about your experience together. Ask if they will do the same for you. Check out the Q&A section. Post and respond to issues that you have experience in or are passionate about. Stay fresh, stay relevant. 

4. Don't go beyond second degrees of an introduction. Just like the Kevin Bacon game, if you go beyond the known source you're busted and there's no connection. Keep traditional networking rules in mind. Have someone you know (one degree) introduce you. Grow the relationship from there.

5. Last SNS point Shannon has is a Twitter bit. Find your fav executive and become a follower. Knowing what your target contacts are looking at and listening to gives you a better idea of their world. Following is also a conversation point to share over LinkedIn.

There it is folks. From the pros. Listen, learn, get online.

The world is yours. Click to it.

Wednesday, April 29, 2009

a good rule of thumb is

Have you ever had a conversation with yourself that sounded something like this?

Hum… I want to apply for this job position but they are looking for five years experience. I guess if I add up all my time here and all my time there it would count. Let’s see, they are looking for a manager. I wasn’t necessarily a manager but I worked with one often so that’s kinda similar. They are also looking for a candidate that has a college degree, which I have but they would like to hire someone who’s academic focus was in something I only had one class in. I guess I’ll leave it blank and maybe they will assume it’s covered. 

Yikes, this next part says they want the person to do this, this, and that. Arg. I only did one of those things [and actually I didn’t really like it but I love this company and I would really like to work for them] so maybe I will reference my responsibilities in a general way as to associate my experience with what they are looking for. How much did I make at my last job? [I want to make more, I want to make more] I made $75,000. [I made $60,000] They will never know.

Can you count the number of ethical upsets here? Have you been in this position before? Do you even notice anymore when you have a slight shift in the truth? I bet you do. I bet your body notices. I bet no matter if you have altered the truth once or a thousand times, your heart gets a little heavy every time. Listen to that uneasy and awkward feeling friends! Be true to yourself and your future employers. Tell the truth about who you are, what you have done, and what you would like to do.

In Job Search Ethics: Don’t Lie, Deborah S. Hildebrand looks at a survey done by the Society of Human Resources Management (SHRM) on the most common resume lies. Might recognize these from our internal conversation above:

  • Inflated titles
  • Incomplete or inflated degrees
  • Inflated salaries
  • Inflated accomplishments
It’s been hard out there people to get a gig but compromising your integrity folks is not the way to go. We are all being tested right now with slim to none pickins for positions. If a company hires you because you came off more inflated and qualified then you are, that is only going to lead to disappointment on both sides when you really can’t do the job right.

Doing the right thing covers more then just correctly portraying yourself on your resume. There is any number of ethical job search dilemmas out there. In this PDF by Vassar Collage, you can see a couple of different scenarios that can happen to anyone. Proper advice is offered after each inquiry but check it out – what would you do?

This isn’t a one-way street. Employers need to be employing best practices as well. According to the NACE guidelines, as a job seeker, you have the right to expect the following from employers:

  • Confidentiality
  • Accurate information
  • Freedom from undue pressure 
  • Timely communication
  • Fair treatment in the case of changing conditions requiring a revoked job offer
  • Testing information 
  • Nondiscrimination

The flip here is that potential employers are also expecting you to:

  • Provide accurate information 
  • Interview genuinely 
  • Adhere to schedules 
  • Communicate in a timely fashion 
  • Accept job offers in good faith 
  • Withdraw from recruiting when you have accepted a position 
  • Claim fair reimbursement 
  • Obtain the information that you need to make the best career decisions

Job of your dreams = doing the right thing.

Wednesday, April 22, 2009

strike while the iron is hot

People, people, people. How the heck are you? Me… I’m good. Thanks for asking. I, like the weather, am making a change. Out with the jobless winter and in with the employed, new spring. Don’t jump ahead of me here. I didn’t get an offer YET but it’s close ~ sooooo close. I can feel it.

For me spring-cleaning is in order. This is no basic clean up job we’re talkin’ here. I am moving! Yup, leavin’ my digs of six plus years and witnessing the mayhem of moving. Not going far ~ only seven or so miles. Where am I going with this topic you ask? Good question. I’ll get there in a sec.

Do you know if you have bad credit landlords can decide not to rent to you? Do you know if you have bad credit Home Depot does not have to extend you a credit card to buy stuff to fix up your new place? Do you know if you have bad credit utility companies will charge you a deposit because you are a financially risky customer? [last one I swear] Do you know that you can get turned down for a job because you have bad credit?!

So you might have known those first three BUT the fact that employers run credit checks on potential employees is a BIG DEAL. Accountability for everything in your life starts with you. In this scenario, your financial life is talking to your professional life. Is it a good conversation for you? Check it out.

Once you have made it through the interview rounds and you’re in the middle of the process – it’s important you know what to do and what to ask for. Of course you have now checked out your credit so there’s no scare there but what other issues are you going to face during the pre-job offer period?

Negotiations between you and your (cross your fingers) new boss are a critical time in determining where you start and what you’re worth. As Stuart Smalley would remind us, your good enough, your smart enough, and doggone it, they're going to hire you! This link is industry specific but I think it offers a good shake down on how you should be thinking during the negotiation process in addition to pointers on what you could be asking for from an employer.

A site I would like to direct you to and leave you with today is the site. Man do I love this puppy. It totally tells me how much I could be making in XYZ job based in XYZ location. It’s fun info. A good resource tool but honestly I have never found myself accurately portrayed in the average data numbers. See what it says about you…

PS – for all you students out there, LinkedIn just launched a student job search effort on the social (professionally oriented) networking site. For more info on social networks check out the last blog posting 

Monday, April 13, 2009

the ball is in your court

Have you ever had an interview like the one shown above? I hope so [it would be so funny to experience] but at the same time I hope not [how the heck would you get though it]. Today I think we should talk about THE INTERVIEW. Here’s the deal. I know we are all at different stages in the job search process but I would like to address this area for those of you who are ready and/or create this as a real and near future for you folks who are almost there.

To start this conversation, I would like to say there is a lot out there. In my research for this posting I felt overwhelmed and inundated with all the different “experts” I found online. My hope with this blog is to peel back the crap and find a few [free] online resources for us to utilize. If you have deep pockets and don’t mind paying for help – great! There are paid for solutions for you. The guys over at Pongo have a [pay for] service that provides an online training program. There are 40 interactive audio/visual training modules that guide and prepare you for each step of the interview process.

If you DON’T have an open wallet then come with me. I found a couple other places that can help. First up, the So You Wanna web site. I love these guys. They can help you with everything from throwing a bachelor party to joining the circus. In our case, they can get us on our way to acing the job interview in five steps.

I used to sell ads. One time in training the coach told us not to practice selling on our customers. I think the same applies here. Don’t practice your interview skills on potential employers. Call your family, sit down with a friend, heck sit in front of a mirror and practice! Depending on your school situation, past or present, you might be able to set up a mock interview. Here’s a link to show you an example from my under grad edu.

Our resident HR superstar JC offers a few interview words of wisdom. “After you get an interview, it is important to know as much as you can about a company. Read the job description that you applied to. Understand the skills they are looking for and be prepared to discuss your expertise in those areas.

In addition, it is in your best interest to learn as much about the company that you are interviewing as possible. Use your network (if possible) to find out some information. Go to the company’s website, and learn about their products or services. Do a Google search with the company’s name, and see what information comes up.”

Maybe you are quite familiar with this whole process but you would like to brush up on some of the questions you might get asked. Won’t hurt to hear how these questions should be answered either, a? If you are nodding yes then this site is for you. [note, you will have to salom navigate down the page and around paid search ads to get through the content]

If you need it from the beginning and in complete form then CT’s Dept. of Labor is ready to help you. Their web site offers a rather comprehensive shake down on all things interviewing. If you only read that, you won’t go wrong.

One last resource for ya. Once you have read EVERYTHING and you are plugging along this site can help you keep track of What by When. Did you promise Larry from Rubber Duck Company that you would circle back Monday or Wednesday? This site can help.

PS – Got a great informational interview story to share with ya. Check out the posting comments>>A win-win situation

Thursday, April 9, 2009

it's the 80/20 rule at work here folks

Work with me on this one. WHAT IF you were stuck in a room and you needed to get a job and the only resource you had was a computer that had internet access? What would you do? How would you reach out? Would you be able to land a job? That is the point of this blog. Ye old career search using just the internet. Found one more step for ya to make those e-employment dreams come true.

One word people. Virtual career fair. Ok fine, that’s three words but it’s ONE great idea. Just for a moment think about the cons of having to go to a real live career fair. Gotta look good and find the place. Gotta shell out dollars to get the resume ready. My all time fav. is standing in line waiting to talk to someone from a prospective employer. When you finally get to talk to them they look like they want to kill themselves if they have to shake one more hand. People forget those crowded fairs! Stay home. Send electronic resumes. “Shake hands” over the internet while you lounge in your PJs.

How does this online search tactic play out? I have five simple steps for you. Check them out here at’s How to Attend a Virtual Job Fair. To lazy to read? [seriously, if that’s true – you really have a problem] Consider listening to this podcast about how the whole thing works from Secrets to the Job Hunt.

If I have piqued your interest then check out these links. 
Virtual Job Fair:
By location or employer>>
By industry>>
For students>>

Quick application note, I have had many of the interviewees of this blog say that candidates tend to over apply to positions. The overall recommendation is to find the one position with the best fit for you and go for it. Don’t apply to the same company for several positions.

We'll get there don't worry. 

Monday, April 6, 2009

let's think out of the box

To: The Universal Hiring Manager
From: BKLYN Nikki
Subject: Please give me a job.
CC: any other mythical creatures that create good luck

Dear Universal Hiring Manager,
My name is Nikki and I am looking for a job. I’m a good person that pays her taxes [yikes – I’ve still got a week to do this, right?!] and helps old ladies across the street. I’ve had my share of good and bad employers but right now I need a break! Please if there is a God of Employment – I am prepared if you have just been waiting to send me an opportunity. I am ready. Please bring it on. Thank you.

Your trusted follower,

PS – I can sacrifice a chicken [or a street cat, there’s lots around here but they are kinda mean] if that would speed things up and appease you.

Alright, alright. I can hear you.

“Nikki that won’t work. You silly lady. Praying to the Employment Gods – HA!”

I’ll have you know that I’ve tried everything thing else. Faith is all I have left. Well… faith, the Internet, and the will to go on.

Fine. Let’s keep moving. What else we got?

Have you ever considered working for the man? Maybe a job working for the government is a way to go. One summer I worked for a cities Parks and Recreation department. There are some good benefits there. Although not like working for an employer that’s international!

I have a handful of friends here in the city that have or currently work for over sea employers. THAT’S the way to go if you are looking for time off. You get the US AND the European vacation schedule. It’s like working only a couple weeks each year.

Seriously though, there are many multicultural opportunities out there. Inside the states and outside. Heck to take an example in my own media industry life – the Hispanic population is one of the fastest growing consuming audiences out there. If you or I decided to dedicate ourselves to serving this growing demographic many more job opportunities could present themselves.

There is also the green focus. I am happy to see that companies have decided to increase their positive involvement in the world’s environmental well being. Regardless if it’s a PR ploy or a legitimate business sector, this new area of research and resources is not to be looked over.

If you are not the siesta type or don’t have a green thumb then perhaps Doing Good has more of an appeal. At IdeaList there are any number of ways to apply yourself to the greater good. Looks like they have over one million profiles on the site so it’s gotta be a good conversation to jump into. If not, consider the over four thousand job openings. They also offer a job fair which just happens to be our next stop on the job express! Tune in next time for more info.


Saturday, April 4, 2009

barking up the wrong tree

Health, medicine, business admin, law, and information technology are all industries that have predicted growth. Or at least, that’s what I’m reading. Personally, I don’t have the patience or grace to work with the sick, and I lack the memorization skills for medicine. Participated in a law club at school and got creamed in cross-examination [mainly b/c I didn't prepare for the case as I was so busy starring into the dreamy eyes of opposing council]. That leaves me with business admin and info tech. Although I have dabbled in both sides, neither are of great calling.

One great fear I have always had is that I start working in a job that I consider a 'For the Time Being' job. A job that pays my bills. A job that has me participating as an active member of society. A job that keeps me tethered to an industry that I have no interest in, but decades later I have, low and behold, an established Career.

Just so we are all on the same page, I am thirty-two. I have a decade of work experience behind me. It is MY fear that I could wake up a week from retirement and find I have wasted myself in a Career I only started in because I needed to pay bills when I first got going.

[sad retirement note. I recently drove back to Cleveland to see my folks. they are, as usual, overworked at each of their places of employment. here’s where the sad note comes in. set to retire in a year or so, they now have to add several years to their working commitment because their 401k and other retirement accounts took such a hit in the financial market. *sigh*]

OMG. Could this get any more depressing? Here’s the difference we have - the power of choice. At this moment, we can powerfully choose the industry we want a career in. A good place to start that inquiry is at the US Dept. of Labor. Their career guide to industries shares up-to-date info on: occupations in the industry, training and advancement, earnings, expected job prospects, and working conditions.

One last HR note from our friend Jeff Comerford. “The current job market is tough. There are many companies that are laying off people, but there are industries that are growing too (right now there are technology companies that are doing well, there is a nursing shortage, etc.). A lot of things in this country are fueled by confidence. The stock market, consumer spending, etc. Obviously, these things will also impact company’s ability to maintain market share or grow – which will directly impact employment. I think that right now, people are reading all of the bad news and they are scared. That means they are less likely to buy that new car, tv, go on vacation, etc. This obviously impacts jobs in those sectors.”

Here's one last online industry resource for you to mull over before you go off and do something else with your time. Check out what the folks over at Deloitte have published - 2009 Industry Outlook. They have looked into over a dozen top industries to see what’s going on and if there will be opportunity within this years industry tumult. Look to see if there is an area that can help you have a better understanding of where you would like to go. Let me know what you find.

Until next time – peace.

Wednesday, April 1, 2009

finally in your element

Do you have a dream team of employers? Maybe for you it’s just that ONE company you have always yearned to work for. My brother is a CG animator, so as you can imagine, Pixar is that place for him. I am trying to figure out who that company is for me.

What I like to do is match advertisers up with their customers on the web. Usually this means working for a publisher or media company. My current inquiry is to find a major content developer or media company that has a diverse demographic audience that advertisers would like to reach in the internet space.

BUT how do I find that one working environment, that one super boss, that one stellar crew of co-workers? First up, I figure we should look at who the best or most recognized players are. This list of Top Companies is a good start. Looking for inspiration or know who you would like to target? CareerTV has great employer profile videos for you to check out. You can find them listed in the left navigation bar under - By Company. If you don’t know someone on the inside that can give you a behind the doors tour, then these sneak peek videos are a great way to go.

OR you could be one of the lucky ones that does have an inside track to the employer of your dreams. If so, get crackin’! You got people to meet and questions to ask. Go back and review our posting on informational interviews.

BECAUSE I love you guys so much, I’ll share with you the source of my mystery interview from the last posting and her thoughts about the current standing of her awesome company.

Rosa Allen is in the HR department for the MillerCoors brewing company. Here she tells us about working for the parent company that offers brands like Coors Light, Peroni, Miller, and Miller Genuine Draft.

"My opinion is that the situation at my company is solid and stable. The company is performing as planned and forecasted and is in a good position financially, product-wise and in its market. Although sales had been on a dropping tendency for the last few years, the sales for 2008 and 2009 actually seem to be increasing. The company used to be solely Coors and since July of 2008 fused in a joint venture with Miller. So basically our company is twice as large and has twice as many resources that they did before. 
There have been various job cuts recently; however, they are not at all related to the economy, they are all products of synergies and consolidation of resources between the two companies. Some positions were duplicated during the joint venture process and had to be eliminated to cut out unnecessary manpower. All in all, I feel the company is stable and will not face any hardships either financially or with its brands in the market. People basically drink anyways; it doesn’t seem to matter if the economy is doing well or not."

There you have it. Good or bad, people keep boozin’. Maybe we should just get a job at our favorite liquor company. Hey, Brooklyn Brewery, you hiring?

Wednesday, March 25, 2009

it's on your radar screen

Don’t you just love watching movies that have a character looking for a job - where they’re opening a newspaper and circling potential job openings with a big old red marker? The closest I can get to that these days is book marking the darn thing and putting a red ppt oval around it. Sigh, I miss the olden days of print. [internet, you didn’t hear me say that. I love you 2. darn it. I think that print comment already got search engine indexed. I am so much lower in my own blog search results! the internet hates me!]

Coming from someone who can’t figure out where her hours are going everyday – I swear, it’s a full-time job getting a full-time job. Do you know how many entries come up when you go to Google and search: job search? 199,000,000 entries pop up and I am going through ALL of them for you, my 27 blog following buddies. OK, that’s not true, but still, you can see how the web can be a bit overwhelming. Maybe we should let a pro guide us…

You remember our HR master and commander, Jeff Comerford. Here Jeff takes a look at two different sites – the profit and the not for profit. “If you are going to look for jobs that are advertised, a great place to look is is basically a search engine for jobs. Enter your job title (general or specific) and a geographic location, and it will show you recently posted jobs. There is also a way to narrow down your search, based on potential salary and other criteria. If you are looking at non-profit opportunities, you can go to a website like This will give you access to the non-profit’s 990 – which is their annual tax form. It gives information like their revenue, top 5 highest paid employees, and the number of employees making over 50k. Let’s face it, if you are looking to make $60k, and the executive director makes $70k, this non-profit may not be big enough for you.”

There are also many sites out there that are aggregators of industry specific job postings. I happen to like my grad school’s online resources. On the Columbia site I can check out media/communication job links. They also have an advertising/marketing resource list that points to more inside info and job listings. Columbia or any college can provide resource lists for industries that you are interested in - regardless if you are a student of theirs or not. Hellooo, it's online. Another example in the media world is MediaBistro. In this portion of our job search, let’s start big [industry/aggregators] and go small. 

Feeling a little Down With The Man? There’s even a link for you, “…there are thousands of jobs listed on (Rat Race Rebellion) that offer people free-lance or direct employment jobs that can be performed off-site, remotely or in a personal office. Some companies even provide good benefits to their employees or contractors. The entire resume, application and interview process is conducted online, or in some cases by phone.” Readers, stay tuned - the source of this mystery interview to be revealed next time!