Wednesday, May 13, 2009

lead, follow or get out of the way

We are a dedicated bunch. We love the internet. We shop, we plan, we communicate our online hours away. If you thought you could get away from social networking, think again. SNS are making a play to stay. Today, with recent insights from the recruiting industry, we have new reasons to love these connector sites. 

Shannon hails from a large staffing company here in NYC. In addition to being an American Idol fan, she is also a fan of sites like LinkedIn. I asked Shannon to share her thoughts and feeling about how to use the SNSite LinkedIn as a tool in our online search for work. Her suggestions are as follows:

1. It's imperative that you have a profile. If someone is aware of your skills and abilities but has no way of getting ahold of you - where do you think they are going to look? If you don't have a profile and they can't find you... NEXT!

2. Consider yourself as a brand. Use LinkedIn to market yourself similarly to how you would use a site to market a product or service. Be your own CEO.
3. Don't just create a profile and peace out - get in and stay active. Reach out and make connections with all your old co-workers. Tell them about recent project work that you have completed. For those connections that you value, make a recommendation about your experience together. Ask if they will do the same for you. Check out the Q&A section. Post and respond to issues that you have experience in or are passionate about. Stay fresh, stay relevant. 

4. Don't go beyond second degrees of an introduction. Just like the Kevin Bacon game, if you go beyond the known source you're busted and there's no connection. Keep traditional networking rules in mind. Have someone you know (one degree) introduce you. Grow the relationship from there.

5. Last SNS point Shannon has is a Twitter bit. Find your fav executive and become a follower. Knowing what your target contacts are looking at and listening to gives you a better idea of their world. Following is also a conversation point to share over LinkedIn.

There it is folks. From the pros. Listen, learn, get online.

The world is yours. Click to it.


  1. Lindsey Pollak, a Gen Y Career and Workplace Expert, shares her 5 Steps to a Fantastic LinkedIn Profile...

  2. Very helpful piece. Most recruiters and HR departments are using LinkedIn as a cost effective way to recruit these days.